is the business incarnation of Kristy (K) Pedersen, with a little help once in a while. K has been working in marketing and design for several years, spending time with several tourism businesses as well as doing projects on her own.

K has always been interested in art and design, developing from painting, drawing and crafts to photography and graphics. A degree in Anthropology might not be the traditional route for many a designer, but it has given her a great eye for the world around her. A Minor in Professional Writing helped provide a good base for writing, photography and design.

When K's not in the office she can be found outside. With camera in hand she loves to explore the west coast, especially if it involves climbing, hiking, or kayaking.